Learning Basic HTML | Tips and Tricks You Can Use to Improve Your Web Site Sales | Web Site Design and Graphics with Marlon Sanders

Learning Basic HTML | Tips and Tricks You Can Use to Improve Your Web Site Sales

By admin on March 3, 2010

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add background to text One trick you can use to get your visitors to read every single word of your headline — before scrolling down to see the rest of your page:

To get your visitors to notice your headline as the first thing they see when they land on your page, just use YELLOW or GREEN highlighting.

The RGB code for the yellow highlighting is: #FFFF00
The RGB code for the green highlighting is: #00FF00

In FrontPage it’s simple to do this. Just click on the highlighting tool and drag it across the text, just like you would in Microsoft Word.

In Dreamweaver it’s a bit trickier to do.
Here’s the work-around for doing this in Dreamweaver:

Step 1) Create a new web page and type 1 line of text like you see below and save it as highlighting.html

Step 2) Now copy the source code provided here:

Step 3) Now open highlighting.html and go into the SOURCE CODE view.
The 1 line of text you typed will look like this when you view it as SOURCE CODE:

This is my line of text

Step 4) What you want to do next is PASTE the line of source code I gave you and put it BEFORE the line of text starts on your page, just like this:

This is my line of text
So what you’ve done is you’ve typed your line of text, then PASTED the first bit of code BEFORE the text you typed.

Step 5) The final step is to CLOSE the tag you just pasted into the page by applying the ENDING tag.
So copy this line of code:

Step 6) Now paste it at the END of the code you’ve already got on your page, like this:

This is my line of text

Step 7) Now just save the highlighting.html page somewhere on your desktop, or wherever you can easily find it later on.

Anytime you need the highlight, just whip that page open, copy the line of text and paste it into any web page you’re working on.

What I suggest you do is highlight a key word in the beginning AND also highlight one at the end.

The bright yellow draws your eyes towards the screen and that’s where they’ll start reading.

If you use highlighting near the end, it’s only natural for your visitors to read the whole thing, as their eyes are drawn across the page, left to right.

Using cascading style sheet or css will also boost your website performance, thus allowing your web pages to load faster.

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