Web Site Design and Graphics with Marlon Sanders | Secrets of Creating Graphics That Sell » Banner Ad Design

Designing Web Banner | Using The Background Image Maker to Design Your Banners

admin — Thu, 06 May 2010 06:39:34 +0000

Designing Web Banner | Using The Background Image Maker to Design Your Banners

Step 1.1: Go to this URL: http://bgmaker.ventdaval.com/

Step 1.2: When the page loads, you’ll see an online background generator that looks like this:

Before you start using the image maker, decide what type of background image you’d like to use.

There is a gallery you can view (and save background images from) that gives you an idea of the endless types of background images you can make, however for a business site (ie: single page sales letter), you should stick with the following types of background patterns:

HORIZONTAL LINES

DIAGONAL LINES

DOTS

SQUARES

The images above are preview images only and are only a few of hundreds or thousands of possibilities. To create your own patterned background just follow the steps below.

Step Two: Using a Pre-Made Image from the Gallery

If you find a background you like in the pre-made gallery just follow these steps to download and use the image:

Step 2.1: Click on the background image you’d like to use:

Step 2.2: When the preview window opens, click the EDIT link.

Step 2.3: When the edit window opens, make the changes you want.

Here is a short video on how to edit an existing background:

Note: If you’d like to use the image “as is” then skip step 2.3.

Step 2.4: When you’re done making the changes, click the SAVE button:

Step 2.5: When the save box appears, enter a filename and choose the .png extension which should be entered by default. Then enter a filename and save the background image to your hard drive.

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Create New Web Banner Image Files

admin — Thu, 06 May 2010 06:25:01 +0000

Create Banner Images.

To create a new banner in Photoshop, you can use preset banner that has been available.

1.File> New or press Ctrl + N.

2. In the New box, select Preset = Web and Size = Medium Rectangle (or size others according to taste).

3. If you want to make a banner outside the standard sizes available in Preset, fill in its value in the Width and Height.

4th. Contents Background you can choose transparent or otherwise. This could be you further adjust when designing.

5. Click OK. Ready made banner.

Banner Background Color Organizing

1. Create a banner background color. You can apply the dominant color with the Paint Bucket

Tool or create color gradations with Gradient Tool.

1. For example, to make a graded background color, specify the foreground color and background. Click the icon Set your foreground color and select color, as well as in the icon Set background color.

2. To apply the color gradations, on the toolbox click the Gradient Tool icon. If the icon is not available in the toolbox, click and hold the icon and select the Paint Bucket Tool Gradient Tool.

3. Try the drag from the starting point to the end point gradation, for example from top to bottom or from left to right, see the results. If not satisfied, click the menu Edit> Step Backward, and repeat it back to obtain gradations of color that you want.

Arranging Text

Create a new layer to the main text banners.

1. In the toolbox click the Horizontal Type Tool.

2. Click on any position, and then type a few words, for example Buletindo Digital Media. Let the text with color and position of what it once was.

3. Click on the icon or click the Move tool to end the manufacture of another layer of text.

4th. To reset the color, type, or size of letters, click the text layer

then be sure to click back to the Horizontal Type Tool. Now select the type of font, size, color and text settings through the toolbar at the top of the window.

5. Repeat these steps to create a new text layer, for example for supporting the text as shown the following results.

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Sample Banner Ad Webdesigns | A Simple Tutorial on Creating Banner Ads

admin — Thu, 06 May 2010 06:19:02 +0000

Sample Banner Ad Webdesigns

How to Create a Banner in Photoshop?

Step 1: open new file (File Menu > New) (ctrl+n)

Step 2: set your size for banner. default banner sizes are given below

120 X 240 Vertical Banner

120 X 600 Skyscraper

160 X 600 Wide Skyscraper

324 X 60 Half Banner

468 X 60 Full Banner

Step 3: Fill Your Favorite Color in background with Pain Bucket Tool or select a color and press (alt+backspace)

Step 4: Select a color and go to edit menu and then click stroke if you want a simple Border in banner.

Step 5: You can also create a logo if you want. select Custom Shape Tool from left tool box for Design some symbols or logo.

Step 6: Select Text Tool and click on your center of working area then set the font style and sizes etc and type your main Text of Banner.

Step 7: you can also give drop shadow, outer glow and emboss effect of your text from blending option, for blending option you have to right click on text layer and select it.

Step 8: Now Your Banner is completed then save it as JPEG, GIF, BMP or any picture format from file then save your file: go to menu>save.

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Web Banner Advertising | Creating Graphics To Spice Up Your Web Presence

admin — Fri, 23 Apr 2010 06:16:18 +0000

Web Banner Advertising : Creating Graphics To Spice Up Your Web Presence

The greatest satisfaction that one could ever get is to know that they have created an original graphical work. Graphic design is not an easy subject to work with, especially for those who are not experienced with it. However, it is necessary to reduce the cost of service charge for a professional designer. The cost can be reduced by learning some of the basic procedures and techniques of graphic designing and putting them in use.

The First step

Obtain a graphics editor. Software such as these can be found on the internet, some of which are free (freeware), while others have to be bought. Two of the most popular graphic editors are Paint Shop Pro and Photoshop. With the help of this software, you will be able to create some of the most professional-looking graphics.

Other graphic editors include the Gimp, XnView, Pixia, PhotoFiltre, Ultimate Paint, and LiquidIcon, just to name a few. Whenever you are choosing your editor, you need to take into consideration what you are trying to accomplish, the size of the program and if you have enough memory for it to perform at its best, and how easy or difficult it is when using the program.

Second step

Learn about the different file formats that are available from which to make your choice. Joint Photographic Expert Group (JPEG) and Graphic Interchange Format (GIF) are two of the oldest and most popular file formats used by persons when creating their graphics. The JPEG file format is really the nickname for the JPEG File Interchange Format (JFIF).

This format is most suitable for multi-colored photos, where you have the choice of specifying the degree of compression of the file.

On the other hand, the GIF format is most suitable images with fewer colors (a maximum of 256 colors) than a photograph, such as logos, web bullets and web buttons. Saving GIF image files can be done using either of the two different GIF formats, 87 or 89a. The better of the two is the 89a format because it provides the benefits of transparency, interlacing and animation.

Third Step

The next step of graphic creation involves you becoming acquainted with your graphic-editing program via the use of tutorials. Most of the programs have their own start-up information, however that is not the only information that you need to know. Other websites are on the internet providing tips on how to use specific programs; take the chance to get yourself familiar with your choice of graphic editor. To create your personal graphics you need to follow the systematic process provided by the program’s manual.

After you have learnt how to use you the program and you created your graphics, you can use text generators, for example Cool Text and Pimp My Profile, to customize your graphics. This customization will be depicting your individual personality and creativity.

After customization is complete, then it is time to add the graphics to your webpage. First you have to save the created web graphic to your disk, whether the hard disk or a removable disk. Afterwards you upload it to your website.

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Learn more about web banner ad specs. Discover how easy and simple it can be to do your own graphic design (or at least some of it). Plus, find out the exact resources I recommend to save a bundle. Avoid going down the wrong path.

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Banner Ad | How to Get Money by Placing Simple Banner Ad Design

admin — Thu, 17 Dec 2009 03:19:47 +0000

This is a sample banner ad web design.

Are you looking for a way to get money that is simple and doesn’t require the strength of Hercules, the smarts of Albert Einstein or the networking prowess of Donald Trump to pull off?

If so, then here’s a true story you might be interested in. When I got into the direct response marketing business back in 1978, the Game back then was interesting yet simple. You place classified ads in magazines and weekly newspapers.

You offered a free report, newsletter, book or sample pdf download, pdf web design tutorials.

People wrote in to get it. You mailed back your sales letter (the free report).
And off to the races you went.

There were only a few variables:

1. The classified ad you ran.

2. The sales letter you sent.

3. How many times you followed up.

That business model took people from the kitchen table to the boardroom many times. What I mean is, there were many people that started on a shoestring placing a few ads and over time were able to parlay that investment into small or large bankrolls.

I’ll never forget the THRILL the first time I ran an ad that brought in money.

I think I only had 3 orders.

But those 3 orders PROVED to me I could do it. In a song, the R & B artist once said, “It’s never as good as the first time.”

And in reference to running these little ads and getting orders and money, it’s true. Those first few sales you make take your breath away. They make you see, feel and believe it’s real. My first success on a larger scale came when I ran ads in weekly shoppers. People called from the ad to a message I put on an answering machine that was 3 minutes long.

People left their name and address and I sent out the product C.O.D., which meant that people paid on receipt of the shipment. People didn’t want to leave their credit card number on an answering machine. So that is why you used the C.O.D. shipping. I worked my way up to 3 or 4 of those little answering machines (we didn’t have voice mail back then) and sent
out hundreds if not thousands of packages.

My ads ran in 72 cities. Learn how to create a banner ad.

I ran the whole business out of a 650 square foot apartment! Crazy times back then. In the early 1990’s, I went from running ads in magazines and weekly papers to running ads on AOL, Compuserve and Prodigy. At the time, Compuserve and Prodigy were huge. I thought I’d died and gone to heaven!

Why? Because you didn’t have to wait 2 or 3 months for your classified ad to appear in a magazine. You placed the ad and it showed up almost immediately!

And instead of running down to the print shop late at night (I think I kept Kinkos in business) to whip out letters to send the next day, you just sent emails. In those days we didn’t have autoresponders that send out emails automatically. I had to send people their free report via email by hand.

But when you compared that to the time it took to fill out all the UPS C.O.D. paperwork, it was awesome! That C.O.D. paperwork was quite time consuming. Plus, 50% of the packages you sent out came back. With AOL and Compuserve, you just placed your little ad, the replies came in and you emailed back the free report.

Life was good!

Another big secret back then was how to get your classified ad listed at the top of all the AOL classified ads. That was the big secret passed around in the “inner circle” at the time. And some smart cookie figured out how to strip out the email addresses of all the people running classified ads and send them
emails. That was one of the first renditions of what later became a glut of emails in your inbox.

I’ll never forget when the World Wide Web burst on the scene. Many of us marketers didn’t think it’d work because those pictures and graphics took too long to load and all people cared about was the text anyway.

Some people STILL think that about direct response marketing. That it’s all text and graphics don’t matter. If that were true, the World Wide Web would’ve never beat out the old text-based Internet.

Anyway, somewhere in that time frame, a little method came along called “the cookie cutter method.” The idea was that you’d run little ads just like you did in the classifieds in magazines and make sales that way.

That drew a starck contrast to the early seo days when people advocated every trick for creating “doorway pages” and all kinds of other hooey dooey to get listed in the early search engines.

Ezine advertising became extremely popular. You could place these simple little classified ads in ezines inexpensively. You offered a free report, audio, newsletter or sample just like you did in the old days.

Life was good for marketers!

Then, litigation got involved and rained on everyone’s parade. Sending out email became regulated. People dumped ezines and email by the truckloads and started doing Adsense, RSS marketing and so forth.

Which brings us to right now. Today.

There are a few schools of online marketing:

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School one: The product launch school
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You run product launches and try to make a zillion in one day. It’s absolutely breaktaking when you see it happen. Of course, the people with the zillion in a day success stories are the modern-day equivalent to Dr. J. or Michael Jordan flying through the air with the greatest of ease and dunking the ball
like it ain’t no big thang.

It’s really a blast to kick back and watch these guys perform their artistry and make it look so simple that a 12-year old could do it. Until you go out on the playing field and find that, in starck contrast, YOUR feet are made of lead and what looked easy is actually a feat requiring the greatest of skill.

Of course, the courses for sale all hint that you too can perform these feats with the greatest of ease. But I have the upmost respect for the marketers behind these systems. They are geniuses. Good people. And really want to help others. Product launches no doubt have their place. But a surefire
panacea for your money woes? Perhaps not.

If you have the $1,000 or $2,000 a month to join the coaching programs that teach you how to really succeed with the model, it can be good. Oh, and the $100 or $200 a month for the newsletter, and the $3,000 training course.

Most marketers today have product launch brain seizure. It’s all they can think about is that one massive payday in a day. It’s addictive almost like crack. Instead of crackheads you have launchheads!

It doesn’t occur to them that SELLING is one thing but collecting the money from Paypal or your merchant account is another.

Unless you have a long record of steady sales, you’re likely to have a problem seeing that money transferred to your bank account for up to 6 months, or even longer.

That fact is conveniently omitted from sales letters. Still, for marketers with higher skill levels who want to compete in the bigtime, this is a strategy you’ll want to add to your arsenal as time goes by.

If you can pull it off, it’s your ticket to that 20,000 square foot house, an office of employees all slaving away on your behalf, reams of flowcharts, Power Points and systems, if that’s your fantasy.

But enough of that…

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School two: Organic seo
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This is where you get hundreds or thousands of inbound links to your web site, you pray to the Google gods daily for favor, you wave a magic wand and do hocus pocus, black hat, gray hat, white hat and any other hat you can think of to get your web site at the top of Google.

There’s a reason that the coaching programs that teach you how to do organic seo successfully run $1,000 to $2,000 a month and involve a complex web of online webinars, coaches, and everything else.

You NEED the support to figure out how to make it work for you. A system that DOES work but not for the person with a light pocketbook, minimal computer skills or lacking the patience of job to deal with Google slaps, updates and put downs.

There is one system called the “Evergreen Traffic System” that avoids many of the drawbacks of these other systems. It avoids the Google slaps and shoots for a long-term approach.But still, it’s not as simple a model as the old classified ad model.

No doubt about that. It’s a very good model if you like to write articles and blog. And you have a bit of a Geek hidden inside of you. The good thing about it is you don’t have to join a $1,000 a month coaching program to be able to understand it.

http://www.marlonsanders.com/evergreen

That is the URL in case you’re interested in that system. It’s the only strategy for organic seo I recommend. But you do need to feel comfortable writing to use it. If you can’t articulate in words, I don’t recommend it. You don’t have to be a master writer. But you gotta be able to write in plain, simple English.

It’s also a slower method. You can get quick results. But dominantly, it’s something you build up over 3-6 months or a year, although you can start getting ranked for keywords literally within a 2-day time frame using the Evergreen Traffic System.

So there’s quite a bit of instant gratification built in. You can do a blog post or article today and see your ranking for those keywords in Google tomorrow or the next day!

This is different from most organic seo models that take the patience of Job.

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School three: The affiliate marketing model
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In this model you pay out commissions for people to sell your products. It’s a great model in that you pay no money until someone sells your product or service for you. The drawback is that many people feel uncomfortable recruiting affiliates. Or they can’t get the affiliates they have to
DO anything.

In the right market, done the right way, it’s a potent model. But certainly not as simple as the old classified advertising model. It requires greater knowledge and more skill. http://www.affiliatedashboard.com

That is the best resource to get started if you want to run your own affiliate program. It’s a great model but not for the newbie to start with.

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School four: The web 2.0 model
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This model pretends to be about web 2.0, the latest craze to hit the scene. But when you get to the bottom of it, most of the strategies that work to get traffic are STILL organic seo approaches using web 2.0 sites like Hub Pages, and so
forth.

For simplicity sake, I put the web 2.0 model in the organic seo school of thought.

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School five: The direct response classified ad model
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This is the modern-day equivalent of the old time classified ad model.

You buy classified ads via Google, Adbrite, Blogads, MSN and other services that offer your free report, newsletter, sample or demo.

People respond and your free report is automatically sent back. Then your follow up emails are also sent automatically. It’s like the old-time direct mail model on steroids. Or some kind of juice.

You can also put your classified ad for your free report on a banner and run banner ads.

Or run the ad in an ezine, which still works gangbusters for some. There’s even Facebook and Web 2.0 sites you can run your ads and banners on.

You can create a 2-minute video offering your free report and upload it to Youtube. The cool thing about this model is it’s simple compared to the very high levels of skill required for organic and product launch formulas.

Step one: You place a banner or classified ad that offers your free report.

Step two: You autoresponder automatically responds and sends out the free report, sample, newsletter, video or demo link.

Step three: If people wanna order, they do it online automatically via Paypal, a very simple and inexpensive order-taking service to set up. No huge fees like in the old “merchant account” days, where you practically got raped to set up a merchant account.

Here are the great things about the modern day version of the direct response classified advertising model:

a. You don’t need to buy a $1,000 a month coaching program to understand it.

b. You don’t need weekly or daily webinars to be coached through every nuance it takes to succeed.

c. You don’t need to buy a $3,000 coarse, $200 a month newsletter and $5,000 seminars on how to design your own web site and to get the information you need to succeed at it.

d. You won’t be at the whim of the next Google slap.

You find places you can run your ads. You run ads, banners or little videos that offer your free report.

People go into your autoresponder. Your free report (sales letter) is sent back. Your autoresponder follows up automatically.

e. Google pay-per-click loves the free report model if you create reports that tightly match a group of keywords, which is what you want to do for the best response anyway.

f. You can run your own web graphic banner ads offering your free report everywhere. Banner advertising is practically ignored by all the product launch, big payday obsessed groups.

g. Instead of seeking to bring in a million in a day (and having Paypal freeze your funds for the next 6 months while you scramble to pay affiliates), you create a nice, steady, predictable lead flow and income.

And if you keep building on success after success, you can reach those lofty income screen caps the gurus like to paste all over their sales letters.

h. You don’t need to have the skill of Michael Jordan or Dr. J to write a classified ad or put your classified ad on a web banner ad.

i. You don’t have to spend late nights down at Kinkos printing sales letters and forking over postage. Your emails are sent out for you automatically by an inexpensive service.

I’ll end with a little story here.

It’s no secret that the U.S. is going through tough economic times. And these dynamics have spilled over onto other countries of the world.

Which is why for inspiration I turn to George E. Haylings.

He started a little direct response classified ad business back in the 1930’s and ran it for 48 years. He ran the business during the big depression in the 1930’s, through World War II, through the Vietnam War.

And while he didn’t get rich, he raised 2 sons, put ‘em through college, traveled in style, spent a lot of time with his family and lived a good, happy life.

It’s a fascinating story. He actually ran the business out of a tent in the army. And even hobnobbed with celebrities later in life.

My point is, we have someone to look to for inspiration in this business. Someone who proved that even in the big depression days, this business could thrive.

PUT UP YOUR WEB SITE AND BANNER ADS? Discover how easy and simple it can be to do your own graphic design (or at least some of it). Plus, find out the exact resources I recommend to save a bundle. Avoid going down the wrong path. Designing Web Pages and Banner Ads.

You may also want to get the free PDF on websites design tutorial: Avoiding the Top 10 Web Graphic Mistakes. Download here.