Before you can place a video on your website you must make a basic decision about the format you want to use for your online video clip. This can be a difficult question to answer since there are many formats from which to choose.

However, as a first step you should make sure that your video is compressed so that it does not take a long time to download.

In terms of selecting a web video format there are many different choices to consider depending upon if you want people to also be able to down load your video. In other words you must decide if you want people to just be able to view your video, or do you also want them to be able to download you video.

If you only want people to view your video then you do not need to search for software that will enable your video to be downloaded. This will help to simplify matters since you will only need to download a format that is easy to view without having to download a lot of extra stuff.

There are several formats that are available for presenting video on your websites. In fact most computers have such formats built into the system. You just need to check your user’s manual to determine the format that is built in to your computer.  Also since some formats are the industry standard for web video formats these formats will be compatible to various computer brands.

An important point to make about the industry standard in web video formats is that when you are using these formats you do not have to wait for your video to completely download before you can view the video.

These formats enable viewing of the video as it downs loads bit by bit. This is an important feature that helps to ensure that your customers will not become bored because they have to wait for your video to download completely. This feature will also help to ensure that your customers will watch the entire video.

Learn web graphics.

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Importance of inserting video on your web site.  Inserting a video into your website could open the doors to increase both your profit and your client base.

The process of adding a video to your website is very easy to learn and relatively inexpensive. This article will discuss briefly how to insert a video into your website.

It is a proven fact that many people who will view the video on your website will eventually become your customers.  Adding a video to your website provides a great opportunity for you to take you marketing efforts to the next level.

This is true because the video provides a more efficient and effective means of communicating you message when compared to plain text formats.

It is very helpful to also included real testimonials as a part of your video. The potential customer will be able to see that you have satisfied and repeat customers once they view your videos. This is an excellent marketing tool and is sure to enhance your bottom line

You will only need some very basis equipment such as a digital camera, tripod and a fire wire port to record your video.

You can effectively record your video using only this basic equipment and you will be please at the quality of your video. Once you finish recording your video you can edit the video and add music and titles.
You should then save and play your video.

Now the video is ready for you to upload to your site. You can either insert the video into your site or upload the video onto one of the many free video sites on the web. Once you upload the video unto the free site a code will be produced.

You will now take this code and past it onto your site. The potential customers who visit your site will just need to click the code in order to see your video. This method provides you with a quick and effective way to insert a video into your website.

You will be able to promote your business by using this cost effective method of inserting a video unto your website. This technique will lead to an increase of the traffic on your site.

This will also ensure that your customers watch the complete video since they merely have to click a link to see the video. This should also have a positive impact on your bottom-line.

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Videos are very popular art form into today’s world. There are also an ever increasing number of ways that videos are used today for both pleasure and business.

This could range from the very expensive and videos that are made popular by today’s top recording artist on the one hand to instructional videos that are used in the growing field of online education on the other hand.

Videos are also a very effective method to market goods and services. In addition, the legal system currently uses a concept called video trails where the accused is seen in court via a video camera from another location.

There is a commonly held view that the production of videos is a time consuming and expensive process that is beyond the reach of the average person. However, contrary to popular belief it is very easy and inexpensive to create your own video. This article will briefly discuss how you can create your own video.

Today there are several well known and very inexpensive ways to create video content. There are a number of inexpensive digital cameras and camcorders that have the capacity to capture high quality video content that can be played back on your television or even stored on your computer.

In addition most computers today are equipped with webcams that allow you to record video content. There are also relatively inexpensive soft ware that will make it possible for you to add transitions and other sophisticated techniques to you video.

Many of these software programs are available for a 30 day free trials so that in essence you can try it before you buy it. These programs will allow you to add cool sound effects and images to your video.

The cost of these high quality videos is very inexpensive and they can be used for a range of purposes that include, marketing videos, promotion videos and online job interview just to name a few of the possible uses. These videos are also being used by amateur reporters to send breaking news items to local television stations.

Once you have completed your video then you have the option to upload you video to an increasing number of free sights that are available on the world wide web. This will give you the opportunity to have your video seen by literally millions of people globally that frequent these sights

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Online Video Marketing – Video is the Future Because Generation X’ers Are Growing Up

You are going to see video used more and more for internet marketing campaign.  The year internet sold for a billion dollars was the same year I predicted in the December before  that the following year would be the year of video. Now, video will become an ever- increasing part of your online marketing campaign.

Why?

Because the younger generations that are quickly gaining purchasing power are used to it. Gen X’ers are now 27 and 28 years old.  They grew up on video games. They are used to video.

In the old days, you had to pay massive website hosting fees or you had to host video on a dedicated server that caused some problems with larger numbers of people watching the video at the same time.

Most people have not figured out how to use it yet. But they will. Then came youtube. People now add youtube video web sites and embed that video to their websites.

For example, I had to do a lot of research to figure out how to create a webpage video so I did not have to pay $30 a month for a service that did it for me for my online video marketing campaign. I did figure that out. But it was not easy.  Anyway, video now streams like a champ.  In fact, I am shocked at how well video plays online.

One of my mentors actually dumped TV because now they just watch all their TV shows. You can also watch streaming video web page sporting events instead of on TV and they look great!  Just as good as on TV.

It is a new day as far as video is concerned.  This is not two years ago!

Fact is, 14-year-old on internet are making their own videos that look pro and would absolutely blow you away.  Combine that fact with this….

Here are a few ways to use video:

*  Adding video to your testimonials website are smoking hot

*  add video to web sites introducing your sales letter can work

*  Video squeeze pages with success

*  Email to video is going to be used more an more.

So you send an email marketing campaign that gets people to watch a short video.  Keep your videos under 10 minutes. This is a hard-to-follow rule and I usually break it.

*  Video sales presentations work great

While text sales letters still outpull video, creative video production is faster and appeals to a younger demographic – one way to create sales pages that sell.

Use Green Screen abilities.

A whole lot of the fun stuff you can do is made possible by composing with green screens. That means you shoot video against a green screen and then replace the green part with a photo or other video footage. A lot of your big movies nowadays use green screen. The SECRET of great green screens is lighting the  green screen evenly. I have seen people do good green screen using cheapo fabric from the store or green poster board stuck on a wall. The lighting is much more important than the fabric. Some people set up a little studio in their garage and use “work lights” to light the green screen. It is amazing what you can do on the cheap if you have  ingenuity. Here’s are tips on how to create your first web video.

Lower thirds.

You know how on news shows you see this little transparent block zip on the screen with text in it giving the name of the news anchor and their position? Those little blocks are called lower thirds.  They are always transparent.  You will see them a lot on sporting events also. Some programs have really nice lower thirds built into  them.  Some do not.

Motion backgrounds.

Some programs come with motion backgrounds you can drop in for a title or in place of your green screen.

Masking abilities.

So you can take your video and mask out the outline of your body.  Then put in funky colors and make it look like you are getting beamed up like on Startrek. How cool is that?

Support.

Your lower end programs do not offer much in the way of support.  So you will need to look for user groups that support them.

This is where your higher end programs excel. There is more support, more user groups, more plugins, more resources. More of everything. But you will need that support because there is more of a learning curve.

How to Choose

Now, in general, the main criteria are as follows:

1.  How fast a learner are you? If you are not tech savvy, go for a simple, low-end website builder video program.  Max out its abilities.  Then look at a step up.

2.  Are you tech savvy? If you are tech savvy, you can easily handle software.

3.  What is your budget? If you are on a skinny rabbit budget, go low end.

4.  How professional do you want to look? The more expensive programs have better titling effects, and better masking and green screen abilities.

But listen, using just a cheapo green screen and work lights, you can do mind blowing video using an program.

A lot comes down to how resourceful or you are or choose to be.

Video is the future because the Gen X’ers are growing up.

Need help on design your own web page?

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In my new “whiteboard training” event, I’m going to lead people through creating their first product and promoting it. But let’s say you aren’t in my class. Are you totally screwed?

NO!  I’m gonna give you an awesome video cheat sheet here to get you going. 

If they can do that, YOU can create your first video!

Here is a sample video:

=============

1. Software

=============

a. Camstudio Video Tutorial

It’s here:

http://sourceforge.net/projects/camstudio/

The price or lack of a price will fit EVERYONE’S pocketbook.

b. Hypercam Video Tutorial

Hypercam will produce HD quality video and it’s only $40 USD. I like Camtasia better but this WILL do a

very fine job on tutorials.

http://www.hyperionics.com/hc/

Here’s a video on how to create a video using Hypercam:

Here’s how to get KILLER quality video with hypercam:

http://www.youtube.com/watch?v=ORTpobFAxcA&feature=related

How to use Hypercam properly:

http://www.youtube.com/watch?v=8MpBAhGxRrM

Good video on hypercam sound:

http://www.youtube.com/watch?v=jM20vSSEyJo

c. MAC users

Here’s a program that’s as cheap as $29.95 for the Mac, with the pro version being about 60 bucks.

http://www.shinywhitebox.com/

Now, there is a new camtasia version where you can make your own movie online and insert subtitles into movie for the Mac for around a hundred bucks.

http://www.apple.com/downloads/macosx/video/screenium.html

You can just search Google for “Screenium” if the above link changes.

I couldn’t find a price so I’m not sure if there’s a charge for it.

Here’s a video on how to use it:

http://www.youtube.com/watch?v=3uBHt6IOXws&feature=related

There’s also info there on how to get an unlock code for it but I don’t know if that’s “kosher” or not.

d. Camtasia

This is the tool most people use. But it costs more. There is a Mac version available now.

e. The “do-it-all” program

I’m revealing this in my “Produce and Promote” class. Not only does it do trick video editing but it’ll also do screen capture video AND audio editing.  All for 50 to 100 bucks. Now, if you have the funds, I DO recommend Camtasia since it’s the most robust tool for screen captures.

But if you’re on a limited budget, there ARE plenty of alternatives.

======================

2. Set Up Your Audio

======================

a. USB headset. How to record your own audio.

My friends Jason Fladlien and Robert Plank use the Logitech USB Clearchat headset. I think it costs 40 bucks or something like that.

You plug this into your usb and you’re recording. That simple. You may need to go into your control panel on the audio icon and select the headset name.

b. Pro mike and sound card

I use a pro mike and external sound card. Mike Stewart at internetaudioguy.com can get you all set up with the gear and training on how to use it. In a pinch, you can use something cheaper.

I believe I have instructions on my gear in Promo Dashboard or Product Dashboard. I can’t remember which one I put it in. But if you have those products, I have the set up I use. It costs less than the one Mike sells BUT I don’t provide support and training like Mike does.

This set up works on both Macs and PCs.

c. Sampson USB mike or Snowflake

These two run around $100. I believe Ed Dale uses the Snowflake. It’s used more by Mac users I believe.

=====================

3. Make your intro

=====================

You’re going to need a trick little intro for your videos. Here’s a tutorial if you want the cheapo way to do it and still get something cool:

http://www.youtube.com/user/AceGamer445#play/uploads/12/xN8lCQ5etBI

=====================================

4. Research and Outline your videos

=====================================

Research your video content. Then make notes of

the topics for each video and bullet points for each topic.

=====================

5. Record your video

=====================

You have your bullet points for each video. So grab your first set of bullet points and fire away on your video. If you have a 2-screen computer set up, you can put a little text file with your bullet points on one screen and record on the other.

=======================================

6. Add your intro, call outs and zooms

=======================================

Add the intro you created in #3 above. In Camtasia, you just “import media” and then drag the intro down to your timeline. Easy!

The call outs and zooms are also very easy in Camtasia.

===================

7. Save for the web

===================

In general, your videos as 5-10 frames per second. Audio can go from 32 kbps up to 96. If you’re using hypercam, there are tons of tutorials on youtube on how to best save it for the web. There are also plenty of Camtasia tutorial  on how to create your own video.

In the old days everything was saved as flv. Now, everything is going to mp4 since that is what Iphones and all the

appliances are using.

In Camtasia, I prefer the custom settings but if you’re a newbie, just use their default web settings.

=======================

8. Upload to hosting

=======================

If you’re using a screen capture tutorial, you should be able to serve this off regular hosting fine. I don’t feel you need Amazon Aws for it because the file sizes are small.

The program to use is FILEZILLA. They have Mac and PC versions:

http://filezilla-project.org/

Just go to youtube and type in filezilla and you’ll get plenty of videos on how to FTP using it.

Here is one I grabbed fast:

http://www.youtube.com/watch?v=O3DudpEMPiY

For hosting, I recommend an inexpensive Hostgator account.

=======================

9. Link to your video

=======================

The GREAT thing about Camtasia is it saves your video as an html page if you want it to. That way you just upload the whole little folder Camtasia gives you and you’re good to go.

Other than that, if you’re a newbie, upload to Viddler.com or Youtube.com and they’ll give you copy and paste code to “embed” the video on your web site.

And if you don’t know how to do THAT, there are plenty of videos on that also.

Here’s a slick video on how to do it using Dreamweaver:

http://www.youtube.com/watch?v=x3LVTu5kEOE

Don’t know HOW to use Dreamweaver?

The videos on that are here also:

http://www.youtube.com/user/DreamWeaverTutorial

Here’s a good tutorial on embedding custom players for your youtube videos:

http://www.youtube.com/watch?v=25J-Jj_CJOc&feature=related

=======

wrap up

=======

These are ALL the resources you need to produce your FIRST info product consisting of 4-6 videos. Now, in my Whiteboard training, I’ll give some more advanced resources. But seriously, this is ALL you need to get started.

When are you going to create your first product?

See, it’s one thing to be an information junkie and glutton. And quite another to set a goal to create your first 4 videos in the next 7 days. If you’ll commit to doing that, go to my blog and tell me so. Better yet, join me in my whiteboard training and have accountability to get it done AND promote your product.

Is anyone else really teaching you this stuff and pushing you to create and promote your own products? Or are they just trying to suck you into their coaching program with tidbits of information? That’s a good sales tactic on their part. And I probably shoot myself in the foot by just GIVING you these resources without even asking a penny.

But here’s the thing:

I KNOW in my heart that if you start producing and promoting, you’ll realize you CAN do this and it isn’t as hard or complicated as your mind made it out to be.

PUT UP YOUR WEB SITE OR CREATE YOUR FREE WEBPAGE? Discover how easy and simple it can be to do your own graphic design (or at least some of it). Plus, find out the exact resources I recommend to save a bundle.  Avoid going down the wrong path. Design Dashboard Easily Create Graphics.

You may also want to get the free PDF Web Design Tutorials: Avoiding the Top 10 Web Graphic Mistakes.  

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