How to Create your Squeeze Pages | How To Create Your State-Of-The-Art Squeeze Web Page | Web Site Design and Graphics with Marlon Sanders

How to Create your Squeeze Pages | How To Create Your State-Of-The-Art Squeeze Web Page

By admin on November 20, 2009

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“How To Create A State-Of-The-Art Squeeze Page That DOUBLES Your Response”

Subtitle: If you ain’t Squeezin’, dis is how u git started. Get your Squeeze on baby!

Are you Squeezin’? If you are, do you wanna double your results? If you aren’t, do you wanna get your Squeeze on?

A Squeeze page is what you use to convince folks to give you their name and email so you can follow up with them like I’m doin’ with you right here.

Hopefully, you follow up with some content and value. Although if you listen to the Ben Hart interview, you’ll see there’s more than one way to do this. Ben only sends pitches but it’s because his entry product is a buck. And if people won’t fork over a buck, why send ‘em free content. That is Ben’s theory.

Anyway, lemme (Oklahoma talk for “let me”) break down a state-o-thhe-art Squeeze page for you.

Here are two pages for you to study:

http://www.TurboProfits.com/tracking/go.php?c=michaeljones

http://www.TurboProfits.com/tracking/go.php?c=michaeljones2

Observations:

1. You do NOT have to scroll down the page to see the part where you input your name and email address. This is called being “above-the-fold.”

2. The Squeeze pages use VIDEO. When Daegan tested this, he DOUBLED his response. Thus, the headline of this article.

3. The headline immediately grabs your attention: “The AdWords Code for Earning $326,819.61 in 90 Days…”

4. The beginning of the video sucks you right in.

5. There’s no doubt about the action Michael wants you to take.

Just LOOK at the box on the right. It’s very well done with the arrow and all.

Overall, this is a world class Squeeze page. Now, Daegan calls ‘em lead capture pages. But whether you call ‘em Squeeze pages or lead capture pages, it’s all the same thing.

There are important nuances here to consider:

* What happens AFTER someone inputs their name and email address?

* Is a double optin used?

* How often are follow up emails sent?

* What is the conversion used in the follow up emails?

I discuss these questions quite a bit in Promo Dashboard and go in depth on my Ateam calls. If you aren’t on my Ateam yet, it’s the single best value in Internet marketing. Two calls per month with ME.

6. Notice the use of PROOF in this video. You probably don’t have THAT good of proof of performance. But I bet you have something.

7. Notice the sparing but effective use of graphics on the page. The graphics SUPPORT the overall objective which is to get you to input your name and email. Here’s an online course that would help you create your own web page fast and easy.

Compare this to Daegan’s page:

http://www.recruitlikecrazy.com

Daegan comes from the old school of copywriting (where I’m from) that says copy transcends graphics. But like me, he’s learned that cute web graphics CAN increase your response.

Originally, his Squeeze or lead capture pages didn’t have custom web graphics. He boosted response 20% by adding graphics and doubled response by adding the video. The thing I LIKE about Deagan’s video vs. Michael’s video is Daegan shows actual video of himself. Michael wants to be more anonymous, so he can’t do that. What you see on Daegan’s page is a world-class Squeeze tested and refined over the past two years.

But he’ll also say you don’t HAVE to start with the graphics. Plain ol’ text WILL get people to respond. The graphics are a 20% boost.

It rocks. Totally rocks.

OK. So this is it. The simple structure of state-of-the-art Squeeze pages.

1. Add video content to your website

2. Have a great headline

3. Make it all above-the-fold of the screen

4. Have a great box on the right side

5. Add graphics that support the message. Click here to get the online web design course that talks about graphic design tutorials, web design tips 101, how to make a good website and lots of download free web graphics.

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