If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Setting up an e-commerce site is not difficult, but there are things that you need to avoid. Some beginners make these mistakes unknowingly and suffer the consequences. Read below for what you need to avoid and practice them so that you do not have to lose business to poor practices.

Broken Links

A broken link will get visitors nowhere. Too many and your visitors will think that this site is somehow abandoned. You need to keep up with checking your links to make sure they work on a regular basis. This is especially so for links that point to external sites as they can go down whenever their creators decide to take them down.

Ease Of Payment

How easy is it for people to actually pay you? If it is complicated, people may give up in frustration before finishing. You want to make the process as short as possible. Look at some of the bigger and successful sites and you will see that they even have an option for a one-click checkout. The quicker you can get them what they want, the more likely they will make the purchase. We are living the age of instant gratification. So, the more you cater to this perceived need, the better off you will be.

Payment Options

Do you have enough options for people to pick from? If you do not have them all covered, some potential customers can be turned away. Make sure all your bases are covered.

Poor Design

Poor design can drive people away. It can be an eye-sore. People do not want to look at something that hurts their eyes. You want to be the eye candy that they want to stay to look at. It will make their shopping experience that much nicer as well.

No Theme

An incongruous e-commerce site will not survive. It may produce, but not well. People like to know the theme of places they visit and shop at. Think of my you shop at particular stores. Is it not because they have a particular theme that provides just what you are looking for? You need to provide a theme that people want to come back for again and again.

Empty Promises

If you promise a certain type of experience, make sure you are providing such an experience with every transaction performed. People are not buying your actual product or service, but rather, they are buying because they like how they are treated and how they feel when they make the transaction with you. Build it mechanisms that guarantee this each and every time and you will have a long-term customer that will come back for more.

Bad Customer Service

Your employees need to be briefed on your business’ mission. They need to understand it and follow it. They need to respect it. If they do not and they give the customer a bad experience, you may have lost a customer for life. Once someone writes a place off in their mind, they usually do not go back unless they are coerced into going again.

*****************

Setting up a Website? Visit the Design Dashboard for your step step guide in making a simple web page design, guide to the things needed to make a website and get instant access to everything you need to create a web site, mini-site or affiliate pre-sell page that SELLS!